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ARTICLE · 12 JUNE 2018

BT And Newcomer Amazon Win The Final Two Premier League Packages

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Technology and Sport Managing Associate Simon Leaf was interviewed on both talkRADIO and talkSPORT about the impact of BT and Amazon winning the final two Premier League packages.

United KingdomMedia, Telecoms, IT, Entertainment
Simon Leaf
Simon Leaf

Technology and Sport Managing Associate Simon Leaf was interviewed on both talkRADIO and talkSPORT about the impact of BT and Amazon winning the final two Premier League packages.

Discussing the likelihood of more technology companies bidding for the rights in the future, Simon said;

"This deal could mark the beginning of the end for the traditional broadcasting model that has served the Premier League so well over the last 25 years. Not only will there now be three domestic broadcasters for the first time in the League's history but, from season 2019/20, games across two rounds of fixtures will be exclusively livestreamed so that fans will be able to watch any game that they choose. If successful Amazon, as well as the other tech giants such as Facebook, Apple and Google, could well enter the race for the next big auction of rights in a few years' time – paving the way for a change in how sport is consumed in the future and threatening the recent Sky/BT duopoly.

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