Don't be fooled by the press –
They're not invincible
There is a common misconception carefully fostered by the
media – especially the press – that there
is nothing that you can do when it hits you with misleading and
damaging material. This kind of story can be generated by a
business rival, a disgruntled employee, or merely the jaundiced
imagination of a journalist. Bad press sells newspapers which
want to trade the reputation of your brand or corporation, or
key individuals, for money. The purpose of this article is to
enable you to make it much more difficult for them to do
so.
The truth is that in an age of shrinking budgets in the
media, especially in the cash-strapped print press, the
prospects of either preventing or correcting damaging media
coverage are better now than they have been for some years. It
is not true that you are helpless if the media threatens to
wreck your corporate
