This article provides a selection of the most interesting ASA
adjudications from July and August and a summary of the key issues
considered in those adjudications. July presented another five
adjudications relating to kgbdeals.com, following five in
June. The ASA continues to warn this advertiser to ensure
that their sales promotions deal fairly with consumers and clearly
state all material information in their advertisements.
A recurring theme in August's adjudications was the
suitability of certain adverts for children or young adults.
The ASA issued various adjudications to confectionery companies
relating to their online games featuring sweets, and whether these
games encouraged poor nutritional habits in children. Also of
concern were adverts of a moderate sexual nature, and whether these
were irresponsible given the risk that they would be seen by
children. It seems that the medium of the advert is a
significant factor in these decisions, with an online
