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ARTICLE · 29 JUNE 2010

ASA Adjudications Snapshot - May 2010

CMS Cameron McKenna Nabarro Olswang
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This article provides a selection of the most interesting ASA adjudications from May and a summary of the key issues considered in the adjudications.

United KingdomMedia, Telecoms, IT, Entertainment
Susan Barty
Susan Barty
Stuart Helmer
Stuart Helmer
Lucy Kilshaw
Lucy Kilshaw

This article provides a selection of the most interesting ASA adjudications from May and a summary of the key issues considered in the adjudications.

This month, the ASA gave particular consideration to the importance of evidential requirements when making claims of any nature, and gave consideration to the circumstances in which claims and offers of prizes made in promotions would be construed as unfair and misleading.

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FOOD AND DRINK

1. WIV Wein International AG, 5 May 2010 (alcohol promotion inappropriately targeted)

HEALTH AND BEAUTY

2. L'Oreal (UK) Ltd, 12 May 2010 ("up to 80% longer lashes" and post production enhancement not a misleading claim)

3. Revlon International Corporation, 12 May 2010 ("massive volume and remarkable definition" and post production enhancement)

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