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ARTICLE · 10 JULY 2019

Another Surprising AI Application: Virtual Influencers

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Have you ever heard of Miquela Sousa, Sophia the Robot or Shuda?

United KingdomMedia, Telecoms, IT, Entertainment

Have you ever heard of Miquela Sousa, Sophia the Robot or Shuda? These names refer to a new category of influencers that are not human, but robots, also known as CGI creations. The term CGI (computer-generated imagery) refers to the technology used to create pictures through computers, which is now also used for the creation of Instagram influencers and trendsetters. As better described in our post on "Fashion and new technologies", AI algorithms have an infinite number of applications in the fashion world and the latest trend is the invention of these virtual influencers, which are becoming very popular. However, the development of such CGI influencers, being machines and not humans, has raised a number of relevant legal issues, some of which will be addressed in this post.

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