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ARTICLE · 26 JULY 2018

Adverts For Online Pharmacy Ailed By ASA Ruling

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Adverts, for online pharmacist Pharmacy2U, appearing on Twitter and TV claiming that managing repeat prescriptions online could save the NHS "over £300 million a year on prescription costs"...

United KingdomMedia, Telecoms, IT, Entertainment
Maherunesa Khandaker
Maherunesa Khandaker
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Adverts, for online pharmacist Pharmacy2U, appearing on Twitter and TV claiming that managing repeat prescriptions online could save the NHS "over £300 million a year on prescription costs" have been found by the ASA to be misleading and unsubstantiated.

Background

The Pharmacy2U adverts in question stated that "over 40%" of the public use repeat prescription medicines, with "over £800 million dispensed every year. Costing the NHS over £7 billion" and managing repeat prescriptions online would "save...the NHS over £300 million a year", being "better for the NHS".

Complaints were brought against these claims, by the National Pharmacy Association and 24 members of the public, on the basis they were misleading and could not be substantiated.

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