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ARTICLE · 13 AUGUST 2024

Ads & Brands Law Digest: August 2024

Lewis Silkin
Lewis Silkin
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Lewis Silkin

Lewis Silkin

Joint managing partners: Jo Farmer, Richard Miskella International offices: Dublin, Hong Kong...

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The latest Ads & Brands Law Monthly Newsletter highlights key legal updates for advertising and brand-owning businesses. Topics include stricter ASA guidelines on Instagram ads, Vinted's consumer protection commitments, CMA investigations on "dark patterns" in online sales, and trade mark distinctiveness in crowded markets, emphasizing the importance of compliance and clarity in marketing practices.

United KingdomMedia, Telecoms, IT, Entertainment
Brinsley Dresden
Brinsley Dresden
Geraint Lloyd-Taylor
Geraint Lloyd-Taylor
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Welcome to the latest Ads & Brands Law Monthly Newsletter. We cover legal and regulatory developments from the last few weeks relevant to advertising, marketing and brand-owning businesses.

HFSS advertising rules WILL come into force on 1 October 2025

The UK government has issued an update about plans to implement restrictions on advertising less healthy products on TV and online. It confirms that the new rules will come into force on 1 October 2025. The rules include:

  • introducing a 9pm watershed for less healthy food and drink advertising on TV, including all on-demand programme services (ODPS) under UK jurisdiction, and therefore regulated by Ofcom.
  • introducing a restriction on paid-for less healthy food and drink advertising online, including non-Ofcom regulated ODPS, at all times.

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