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ARTICLE · 21 FEBRUARY 2019

No Field Of Dreams

Centre for Effective Dispute Resolution (CEDR)
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Now obviously the main purpose of this post is to gloat about my being in Barbados to consult on ADR development.

United KingdomLitigation, Mediation & Arbitration
Graham Massie
Graham Massie

Now obviously the main purpose of this post is to gloat about my being in Barbados to consult on ADR development. But this billboard got me thinking about the ways that our field promotes its services, or rather, about how often we get things wrong. 

I don't recall seeing a billboard advert like this one before - it's on the side of the main highway in Barbados (did I mention that I'm here?) and whilst I've no idea whether it's generated any activity, you have to commend the endeavour.

For my experience in ADR centre development in more than a dozen different jurisdictions around the world is that all too often their proponents fall foul of the "Field of Dreams" fallacy. I'm sorry, but "if you build it, they will come" just isn't so.

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