This article provides a selection of the most interesting ASA
adjudications from December and a summary of the key issues
considered in those adjudications.
Also in this month, the ASA, Clearcast and the RACC have
appointed a common panel of dermatological experts who will advise
on the adequacy of evidence supporting claims in adverts, prior to
the adverts appearing and in the event of a challenge.
This initiative is primarily designed to address the issue of
disagreements between experts advising clearance bodies and those
advising the ASA which has long been the subject of debate within
the cosmetics industry, including in those cases where adverts that
had been pre-cleared, were subsequently found to be misleading by
the ASA. In addition the panel will aim to increase consistency and
certainty for advertisers, increase consumer confidence in
advertising claims in the beauty sector and provide
transparency. Click here for more details.
