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ARTICLE · 07 MARCH 2012

ASA Adjudications Snapshot – January 2012

CMS Cameron McKenna Nabarro Olswang
Explore more from CMS Cameron McKenna Nabarro Olswang

This adjudication concerned an advert on Rodial’s website and an email advert promoting a product called "body sculpture".

United KingdomLitigation, Mediation & Arbitration
Susan Barty
Susan Barty
Alex Bowtell
Alex Bowtell
Stuart Helmer
Stuart Helmer
Lucy Kilshaw
Lucy Kilshaw

This article provides a selection of the most interesting ASA adjudications from January and a summary of the key issues considered in those adjudications.

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ADJUDICATIONS


COSMETICS

1. Rodial Ltd, 11 January 2012 (The ASA considered that the name of an advertised product can also act as a product claim and can itself be misleading)

2. Optical Express Ltd, 4 January 2012 (Exclusions of certain categories of people from test samples should be justifiable and made clear to consumers)

3. MyCityDeal Ltd, 25 January 2012 (An advert for a product claiming to have "temporary freeze-like effects" was found to be likely to be interpreted by consumers as having a similar effect to injected fillers)

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