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ARTICLE · 16 JULY 2014

YourView Wins Round 3 - Is It A Knockout?

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A recent decision by the High Court should serve as another warning to businesses to choose their branding carefully.

United KingdomIntellectual Property
Harry Jupp
Harry Jupp

A recent decision by the High Court should serve as another warning to businesses to choose their branding carefully. The owners of the "Youview" brand have lost their battle with rival Total who already had the brand "Yourview".

Youview first tried to block Total from registering its brand, but when that failed, instead of abandoning the "Youview" name, they went full speed ahead with their commercial plans and tried to fight their way out of the inevitable legal proceedings that followed.  But this high-risk strategy has now failed.  Not only has the Court refused to de-register Total's "Yourview" trade mark, but it has ruled that "Youview" is an infringement of that mark and cannot be used.

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