You will have done well to miss the news that Twitter
has shed its old skin and emerged from the social media cocoon with
a new identity as "X".
Although the change may have seemed sudden, it had apparently
been in X CEO Elon Musk's plans well prior to the acquisition
of Twitter, back in October 2022. Musk purchased the domain X.com
back in 2017 and the domain is now redirecting to Twitter, so there
has plainly been a commercial interest in this single brand for
some time.
Despite the fanfare and online excitement, there are numerous
potential IP issues surrounding the social media giant's leap
into its brave new world of "X".
"X" - IS THE TRADE MARK DISTINCTIVE?
X has already been registered over 400 times in the UK alone
across a variety of goods and services, so the letter "X"
is probably not the most unique mark that Twitter could have chosen
for its rebrand. The fact that the mark has been registered so many
times already, albeit often with specific
