Trade marks can apply to words, logos, colours, shapes,
drawings, even sounds and smells. They are a badge of origin that
allows a customer to see a brand or product, recognise it and know
how they can repeat that transaction again.
A trade mark is a reference point for individuals over what they
are trying to protect - a name, something they wish to sell, the
name given to a product or the masthead of a series of products.
Some bigger brands have sub-names and sub-brands, allowing them to
build up a relevant trade mark portfolio and enjoy more
protection.
Trade marks are usually one of the first elements people look to
secure when they have created a new product or service. It is often
the case that they might create a name, brand and look for their
product before looking to secure a trade mark. However, if the
trade mark is unavailable, they may have to begin the whole process
again to secure a mark which fits with the product.
