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ARTICLE · 28 JANUARY 2021

Top Enforcement Issues To Watch In 2021

The beginning of 2021 is a strange time. We are still in the middle of a pandemic, with some countries returning to lockdown.

United KingdomIntellectual Property

What do IP holders focused on brand protection and IP enforcement need to think about in 2021?

The beginning of 2021 is a strange time. We are still in the middle of a pandemic, with some countries returning to lockdown. The impact of vaccines is on the horizon, but there is no clear timeline for a return to normality. The US government has recently changed, the UK has left the EU and China's economy remains strong but with uncertain trade headwinds. Some businesses are thriving, like digital and consumer tech, others like industrial and commodities are weaker. So, what do IP holders focused on brand protection and IP enforcement need to think about in 2021?

1. Costs and budget worries for IP owners

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