ARTICLE · 02 JUNE 2023

Three Principles For Managing Trademarks During Uncertain Times

Rouse

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Geopolitical upheaval and related economic woes have continued to dominate the headlines through early 2023. With inflation and interest rates still high, the outlook remains uncertain.

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In-house IP teams should be relied on to manage trade mark portfolios through uncertain times.

Geopolitical upheaval and related economic woes have continued to dominate the headlines through early 2023. With inflation and interest rates still high, the outlook remains uncertain.

To help in-house IP professionals deal with this issue, Group Head of Trade Marks Rachel Tan and Principal Lisa Yong at Rouse have identified three key principles that IP professionals should observe.

1. Make data-driven decisions

Data is here to help us – not to replicate or replace us. An economical downturn is exactly when you need to be going to your business decision makers to show them discoveries based on immutable data.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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