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ARTICLE · 03 DECEMBER 2018

The X Factor Name Game

I begin with an admission: I am hopelessly addicted to the long-running UK talent show The X Factor.

United KingdomIntellectual Property

I begin with an admission: I am hopelessly addicted to the long-running UK talent show The X Factor. Every year, I tell myself that I won't watch it and every year without fail I find myself sucked in once again.

This year has been no different but, with the winner due to be announced on 2nd December (my money is on Anthony), there is not long to go until I can reclaim my Saturday and Sunday evenings.

What's in a name?

With my Chartered Trade Mark Attorney hat on, the category of entrants that I find most interesting is the groups.

Many of the groups that enter the competition have been performing together for years but it is has become common for the judges to put several not-quite-good-enough soloists together into a group.

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