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ARTICLE · 18 MARCH 2024

The UK Cider Case – Thatchers v Aldi

A recent UK trade mark judgment generated huge public interest. It was, as is so often the case in the UK, one of those classic supermarket look-alike cases.

United KingdomIntellectual Property

A recent UK trade mark judgment generated huge public interest. It was, as is so often the case in the UK, one of those classic supermarket look-alike cases. This article confines itself to the issues that we deem the most noteworthy.

The parties

The case involved the UK cider manufacturer, Thatchers Cider, and the widely known discount chain, Aldi. The details:

Intellectual Property Enterprise Court (IPEC), Thatchers Cider Company Ltd v Aldi Stores Ltd (2024) EWHC 88 (IPEC), 29 January 2024.

The facts

In February 2020 Thatchers unveiled a new cider, Thatchers Cloudy Lemon Cider. Two years later, Aldi introduced a cloudy lemon variant to its Taurus cider brand. Visuals of the two products appear below.

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