The Innovate Or Die Scenario

Overview

Brand valuation is a complex and sometimes challenging task. As for the valuation of other, more tangible assets; apartments, companies and cars, it is only in a real market transaction that an actual value can be determined. In the case of a brand and trademark, complexity is added as it most often, is not synonymous with the entire scope of a business.

An established Swedish recruitment agency hired Rouse Consultancy to determine a market value for its trademarks in order to drive value from the operating company to a holding company owned by the founders. The client wanted to transfer ownership of its trademarks to a separate company to create new business models, open up opportunities for other ownership structures, and protect the trademark if the operational activities were to be severely affected by the societal situation of Covid.