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ARTICLE · 25 JULY 2024

Sustainable Consumer Goods And IP

Boult Wade Tennant LLP
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IP is crucial for advancing sustainable consumer goods, with patents driving innovations, trademarks enhancing brand trust, and trade secrets protecting unique eco-friendly processes. Proper use of IP supports market growth and combats greenwashing.

United KingdomIntellectual Property
Olivia McBride
Olivia McBride
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In an era where sustainability and environmental consciousness are increasingly critical to consumers, companies are leveraging IP to innovate, protect, and promote eco-friendly products. This article explores the integral role of IP in advancing the development of sustainable consumer goods and examines how businesses utilise IP rights to progress environmentally responsible practices.

There are three main types of IP which play a role in sustainable innovation:

I. Patents and Technological Advancements

Patents serve to protect innovative advancements. Over recent years there has been a significant increase in the number of patent applications made for biodegradable plastic innovations and renewable energy solutions.

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