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ARTICLE · 24 MARCH 2010

Register Your Facebook URL - Before Somebody Else Does!

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On 9th June 2009, Facebook Inc., the highly popular social networking company based in the United States, publicly announced that beginning Saturday 13th June at 12:01am US EDT pre-existing Facebook account holders will be permitted to create personalised URLs to direct interested parties to their Facebook pages.

United KingdomIntellectual Property
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Originally Published in June 2009

Article by Geoffrey Smith, Tom Farrand and Jocelyn Wheeler

On 9th June 2009, Facebook Inc., the highly popular social networking company based in the United States, publicly announced that beginning Saturday 13th June at 12:01am US EDT pre-existing Facebook account holders will be permitted to create personalised URLs to direct interested parties to their Facebook pages. Such URLs will assume the form of e.g. www.facebook.com/pizzahut and will be awarded on a first come first serve basis.

What is the risk to trade mark owners?

There is a risk that current Facebook users (both individual and corporate) will make unauthorised use of your trade mark as part of their personal URL to attract users to their page in an effort to misrepresent themselves or damage the reputation of your brand.

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