As major events like the Paris Olympics and Euros elevate athletes' profiles, they rely on protecting and monetizing their "image rights." In the UK, these protections include contractual agreements, registered trademarks, and the tort of passing-off, despite the absence of formal "image right" recognition.
United KingdomIntellectual Property
Andy Warhol once said, "in the future everybody will be
world famous for 15 minutes", a phrase which now rings true of
the modern world. Take the upcoming major sporting events of this
year for example, the Paris Olympic Games and the Euros in Germany,
which will put sporting stars on the world stage. As a result of
the elevation of their profile globally, these individuals rely on
the protection of their 'image' and the ability to monetise
it through "image rights".
Image right protection in the UK
The definition of "image rights" is wide ranging but
is generally the use, exploitation, reproduction of or in
association with or otherwise of an individual's personal
attributes, such as (but not limited to) name, image or
likeness.
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