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ARTICLE · 22 SEPTEMBER 2011

Protect Your Brand From Triple X

DMH Stallard LLP
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The launch of the new top level domain .XXX, which was created earlier this year, is on its way. .XXX domain names will be available for registration with the ICM Registry through accredited registrars from 28 October 2011.

United KingdomIntellectual Property
DMH Stallard
DMH Stallard

The launch of the new top level domain .XXX, which was created earlier this year, is on its way. .XXX domain names will be available for registration with the ICM Registry through accredited registrars from 28 October 2011.

The domain was created by the group that manages the Internet's top-level domains -- the .com or .org that we all type at the end of e-mail messages and web addresses - the Internet Corporation for Assigned Names and Numbers (ICANN). The .XXX Registry is providing an opportunity for trade mark owners (not involved in the adult entertainment industry) to apply to opt-out of .XXX and protect their brands online The period for applications is already underway and closes on 28 October 2011.

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