Owning Memes That Own The Internet: Navigating IP Protection

In a digital world, a viral meme is more than just a quick laugh; it is a valuable vault. #

It can build a brand, a personality, and even generate a revenue stream. Think of the 'Jet2Holidays' audio that has taken the internet by storm and has made Zoë Lister a viral sensation overnight.

In a world of TikToks and Instagram reels, where millions share content, it is no longer simply entertaining. The possibilities are endless. This is where Intellectual Property (IP) law comes into play. After all, if you own the content, shouldn't you own the revenue too?

What IP protections are available? #

While some memes break the internet, others vanish without a trace. Similarly, not all IP options offer the same level of protection. Understanding the nuances can make all the difference for your brand.