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ARTICLE · 27 APRIL 2017

Maradona Sees Red As He Sues ProEvo Over Image Rights

Hugh James
Hugh James
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Hugh James

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Argentinian footballing legend, Diego Maradona, has seen red and decided to sue the makers of Pro Evolution Soccer, Konami, for its unauthorised use of his name and likeness.

United KingdomIntellectual Property
Gareth Roberts
Gareth Roberts
Tracey Singlehurst-Ward
Tracey Singlehurst-Ward

Argentinian footballing legend, Diego Maradona, has seen red and decided to sue the makers of Pro Evolution Soccer, Konami, for its unauthorised use of his name and likeness. When playing the latest version of the well-known "ProEvo" series in "Legends" mode, a player referred to as a 23 year old, left footed supporting striker called Maradona, can be used. An image of the player is produced depicting a young man with a mop of jet black hair which bears more than a passing resemblance to the ex-Barcelona and Napoli strike man.

Maradona's decision to pursue a claim against the Japanese gaming giant is another example of a celebrity looking to safeguard his or her image against unauthorised commercial exploitation. In an age where social media has spawned a new type of 'celebrity' the court system in England and Wales could well face a raft of similar claims, but how easy is it to protect your image rights?

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