Licensing – A Good Way To Grow

Robert Sales of Swindell & Pearson suggests that growing companies should include licensing in their strategic thinking, as a potential way of increasing revenue, obtaining revenue from new areas, and hence achieving growth without some of the pain this usually involves.

Licensing

Licensing usually entails a company allowing a third party to use one or more of its rights, and the third party pays for the privilege of using these rights.

Free Beer?

It may sound too good to be true, but effective licensing can come close to approaching this ideal. In licensing a company can seek rewards by allowing somebody else to work their rights, where and how the company presently cannot or does not work these rights themselves.