Is Your Brand Protected For The New Normal?

It is important to use a Chartered Trade Mark Attorney to register your trade marks because they understand the importance of "future proofing" the goods and services claimed in an application in order to ensure that your brand is adequately protected as your business grows and expands into other product and service lines.

However, during these unprecedented times "brand pivoting" has occurred regularly, with businesses manufacturing products that were not foreseeable before the crisis, or moving into other service delivery methods due to the lockdown.

As a result, it is essential for businesses to reflect on whether their current trade mark registrations protect them for the goods and services they have pivoted to.