IP - A Foundation For Competitive Advantage And Growth

Intellectual property is one of the most important assets of a company, whether it is a small start-up or a large multinational.

It can provide market advantage, revenue-streams through licensing, and/or a basis for outside investment. Despite this fact the role of IP in business, both how to obtain' and use' it, is generally not well understood.

Innovation sets your company apart from others, and is critical to the success of the business. IP is that innovation and can be found in many forms. It includes both technical (e.g. small improvements to existing products or processes, radical changes to existing products or processes, or the development of new products, processes or uses) and stylistic (e.g. designs of products and brands) aspects.