International Beer Day is on 7 August 2020, so lets raise a
cheers and look at some of the trade mark issues in this ever
expanding industry.
Beer is a huge commodity and craft beer is big business.
Branding and beer have a long history. Indeed, Bass's
application for its Pale Ale Label back in 1876 was the first ever
UK trade mark registration. Since then, the continuing demand for
craft beers has increased focus on the importance of branding in
such a competitive marketplace.
Source: Rob Reading © Clarivate
2020
What's in a name?
There are a number of different naming systems in the beer
sector. Think hop-based quips (Hoptimus Prime,
Phantom of the Hopera), place names
(Sierra Nevada), song names (Rye of
the Tiger, Sweet Child of Vine),
collaborations (Trooper - Iron Maiden, Road
Crew - Motorhead, Stormtrooper beer).
