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ARTICLE · 27 JANUARY 2023

Intellectual Property Knowledge Is Power

Potter Clarkson LLP
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It includes the activities of your competitors in terms of their pending and granted rights and can also reveal information about the direction of their R&D focus.

United KingdomIntellectual Property
Ben Lincoln
Ben Lincoln
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The IP landscape is an assessment of the intellectual property rights in a particular area of technology.

It includes the activities of your competitors in terms of their pending and granted rights and can also reveal information about the direction of their R&D focus. Having a good understanding of the activities of your competitors is therefore valuable in terms of risk management because you are aware of which granted IP rights could impact your product line and you have sight of pending rights that have the potential to disrupt your future plans. The assessment of the IP landscape is also valuable for strategic reasons. For example, it can be possible to identify trends in the filings of your competitors or the market in general. The most prolific inventors can be identified which may inform your hiring decisions. The geographic distribution of IP rights may inform your decisions on where to place manufacturing functions, distribution facilities or research

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