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ARTICLE · 06 NOVEMBER 2024

Indie Developers Level Up With Trade Mark Protection

Marks & Clerk
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With indie games thriving in a $20 billion market, trademark protection is increasingly essential to safeguard brand identity, boost IP value, prevent cyber-squatting, and secure online marketplace rights, helping indie developers build trust and attract investors.

United KingdomIntellectual Property
Adam Wilson
Adam Wilson
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Historically, the value of trade mark protection has been viewed with scepticism by indie-game developers, however with global revenues generated by the industry higher than they've ever been ($184 billion in 2023, with $20 billion attributed to the indie market), and competition for success fiercer than ever, can developers truly afford to forego protection of their IP?

Though the reality is that a significant number of indie titles ultimately fail to sell successfully, there are a number of remarkable success stories. Earlier this year, Palworld, developed by indie studio Pocket Pair, became one of the top 10 selling PC games of all time and made over $500 million in sales on Steam alone.

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