So you've had a great new product idea, but what do you
do next? Thousands of new products are launched every year but the
journey from idea to lauch is not as easy or as straightforward as
it appears. Many people think that there must be lots of people
just waiting to give inventors lots of money to develop the next
big thing, but in reality it's not quite like that.
There are many individual investors, like the dragons on
Dragon's Den, and also several investor funds which support
inventors with new ideas. There are also companies who license new
ideas from individuals and small businesses. However these are
serious business men and they require a genuine commercial
proposition not just a back of an envelope sketch before they part
of their hard earned cash. So how do you go about turning your idea
into a viable, investable concept that will impress industry or
investors?
