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ARTICLE · 23 JUNE 2025

Go Ask Alice

Boult Wade Tennant LLP
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This case concerns trade mark infringement of the word mark ALICE and a counterclaim for revocation. The Claimant traded as ALICE, selling equipment including amplifiers...

United KingdomIntellectual Property
Naomi Jenkins
Naomi Jenkins
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[2024] EWHC 3256 (IPEC), Alice Ltd v Photogram Ltd and others, High Court, 17th December 2024

Naomi Jenkins explains how the Court answered key questions.

Key points

  • Keeping a bank of evidence of trade mark use is important
  • Even small-scale use of adjacent products and services can be enough to show use across a broader specification
  • Similar branding in the same markets can be risky, even where the earlier mark may appear to be vulnerable for specific goods

This case concerns trade mark infringement of the word mark ALICE and a counterclaim for revocation. The Claimant traded as ALICE, selling equipment including amplifiers, mixing desks and timecode distribution amplifiers, and owns a UK trade mark for ALICE (the Alice Mark), filed on 21st December 2018 and registered on 22nd March 2019. The registration is in respect of various apparatus used for audio and sound recording, transmission or reproduction of sound or images, and signal mixing apparatus

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