EPO Decisions

Article 50 of the EU AI Act introduces sweeping transparency obligations for AI providers and deployers, requiring disclosure of AI interactions, marking of AI-generated content, and labeling of deepfakes. These rules carry significant commercial and IP implications for businesses using AI to create marketing materials, synthetic influencers, and other valuable assets.

Trademark phishing campaigns are rising, with businesses increasingly being targeted by highly sophisticated, AI-driven trademark scams. Alice Wright analyses a prominent registration scam recently circulating in the UK to offer advice on how to identify trademark scams, what immediate steps to take if targeted, and how to proactively protect your business through legitimate channels.

The ongoing commercial rivalry between fast-fashion giants Shein and Temu has evolved into one of the most significant intellectual property disputes in the e-commerce sector. This landmark case examines critical questions about copyright ownership, platform liability, and the legal responsibilities of online marketplaces in the digital age.

The High Court has awarded the Swatch Group US$11.6 million in negotiation damages against Samsung for trade mark infringements involving watch face apps on the Galaxy App store. Rejecting both parties' extreme valuations of US$170 million and US$301, the court established important principles for assessing damages when brand owners don't license their marks and no comparable market royalties exist.

The Emotional Perception saga has become a defining case for patenting AI inventions in the UK. Most significantly, the Supreme Court judgement1 of February 2026 has reformed the examination of mixed-typed inventions in general, i.e. inventions containing a ‘mixture’ of technical and non-technical features.

Generative AI has created a legal vacuum where synthetic images and deepfakes can be created and shared without consent, yet English law offers no standalone "image right" to protect individuals. With celebrities like Lisa Riley and over 80 performers demanding reform, the question is whether the UK's patchwork of intellectual property, data protection, and common law protections can adequately address this rapidly evolving threat to personal autonomy and reputation.

The UK High Court has delivered a landmark ruling on online marketplace liability, dismissing Shein's copyright infringement claims against Temu and clarifying when platforms can be held responsible for third-party content. The judgment examines the boundaries of copyright ownership in complex supply chains and establishes important precedents for how marketplace operators should respond to infringement allegations.

As AI voice cloning technology becomes increasingly sophisticated and accessible, the Save Our Voices Now campaign calls for statutory rights allowing individuals to own and control their voice as intellectual property. This article examines whether existing UK law sufficiently protects one of our most personal and recognisable attributes, exploring copyright, trade marks, passing off, and the practical steps individuals and businesses can take.

Understanding the financial commitment of patent maintenance is essential for long-term IP protection. UK patents require annual renewal fees starting four years after filing, with costs increasing progressively each year.

The United Kingdom has long maintained a highly distinctive and user-friendly mechanism within its domestic intellectual property (IP) framework: the series trademark. For decades, this system has allowed businesses – ranging from local startups to multinational corporations – to secure protection for slight variations of their brand identity under a single application.

As businesses increasingly deploy agentic AI systems capable of autonomous decision-making and actions, questions arise about supplier liability when AI agents malfunction or produce unexpected results. This article examines the contractual frameworks governing agentic AI relationships, revealing how standard IT contracts may inadequately address the unique risks of autonomous AI systems and exploring strategies for customers to better protect themselves against potential losses from AI agent failures.

Expanding into the UK market requires careful navigation of data protection regulations that extend beyond the GDPR. This podcast episode explores essential UK privacy considerations, from the UK GDPR and Data Protection Act 2018 to cookies and electronic marketing requirements that overseas businesses must understand when establishing operations in the UK.

In an eagerly anticipated decision, yesterday the Supreme Court unanimously dismissed Amazon's appeal regarding the marketing and sales of "BEVERLY HILLS POLO CLUB"...

Last week, the UK Supreme Court decided that the UK court has jurisdiction to determine a claim challenging the FRAND rates offered by SEP holders as part of pool or platform joint licensing.

The Italian competition authority (ICA) announced in a recent bulletin that it has fined Roxtec €15.1 million for abusing its dominant position by using EU trademark filing...

The CMA has published an update paper building upon its initial review of Foundation Models (FMs) (the technology underpinning generative AI tools such as ChatGPT).

Human rights issues are attracting national publicity in the run-up to the general election but they have impacted upon employment law since the European Convention on Human Rights and Fundamental Freedoms was introduced in 1950. The Human Rights Act (the "Act") incorporated Convention rights directly into English law in October 2000.

The AI Act continues to contain a concerning flaw as regards the testing of any high risk AI System that also qualifies as a medical device under the Medical Devices Regulation...

Marc Dautlich and Alex Denoon explore the complexities of the EU AI Act's Declaration of Conformity requirements, specifically examining what it means for High-Risk AI Systems to comply with GDPR. The podcast addresses the practical challenges providers face when preparing this living document for AI-integrated medical devices and other regulated systems.

Registrations of the new .EU domain names will start on 7 December 2005. To protect the interests of brand owners and companies there will be a "sunrise" period in which they will be allowed to apply for .EU domain names corresponding to their trade marks and company names.