Congratulations! You've successfully made it through the
trade mark application procedure, and your trade mark has been
officially registered.
This certainly feels like a conclusion, but it isn't the end
of the story. For instance, here are five ways you could actually
end up losing your registered trade mark rights.
1. "Use it or lose it"
You need to use your trade mark if you want to prevent your
registration becoming vulnerable to cancellation. Once your trade
mark has been registered for at least five years, a third party
could seek to have your registration revoked (cancelled) if you
haven't used the mark in the last five years.
The use has to be part of a genuine attempt to create or
maintain a market share for the goods/services concerned.
