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ARTICLE · 02 NOVEMBER 2021

Brand Protection On E-commerce Platforms

HGF Law
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HGF recently presented on this topic at the Luxury Law Summit conference in London, which emphasised the need for brands to take a robust strategy to trade mark protection online. Online protection can ...

United KingdomIntellectual Property
Claire Jones
Claire Jones
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HGF recently presented on this topic at the Luxury Law Summit conference in London, which emphasised the need for brands to take a robust strategy to trade mark protection online. Online protection can feel particularly time consuming; monitoring and enforcing not only your own sales, but sales by third parties and counterfeiters. We've summarised below some of the brand protection measures that the main platforms are taking and how these can feed into broader online protection strategies.

Amazon

Brand Registry

Amazon's Brand Registry identifies 'official' brand owners to Amazon and can help brand owners protect their intellectual property and product content on the Amazon platform. Whilst anyone can report IP violations to Amazon directly, the Brand Registry provides a dedicated team focused on violations, potential infringements and technical issues, as well as access to a range of marketing and authenticity programs.

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