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ARTICLE · 11 JANUARY 2024

A Legal Eagle For Tiger Woods

Marks & Clerk
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On 8 January, Tiger Woods and Nike confirmed that their 27 year partnership was coming to an end. This concludes one of the most successful brand partnerships...

United KingdomIntellectual Property
Graeme Murray
Graeme Murray
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On 8 January, Tiger Woods and Nike confirmed that their 27 year partnership was coming to an end. This concludes one of the most successful brand partnerships in sports history, which reportedly saw payments of $500m to Tiger and generated billions in sales of golf products for Nike.

The next question is where will Tiger go next. He is due to return to the PGA tour at the Genesis Invitational in February and will effectively launch his new partnership there.

Interestingly, Tiger owns all of the rights in his TW logo so this will have given him significant leverage in negotiations with a new partner as well as the option to launch his own company under the TW brand. When Roger Federer left Nike for UNIQLO in 2018, Nike retained the rights to the RF logo as they had registered it as a trade mark and the agreement between the parties was silent as to who owned it after the conclusion of the agreement. This resulted in a dispute between Federer and Nike, which

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