KPMG's Mick McLoughlin, the provisional liquidator of boo.com, is pleased to announce a successful conclusion to the sale of the business. The boo.com brand, domain name and trademarks have been sold to New York-based online fashion portal Fashionmall.com.
Mr McLoughlin said today: "This sale followed a period of exhaustive negotiation which has been far from straightforward. Boo.com's liquidation has generated a vast amount of interest, and as we are in ground breaking territory our skills base has undoubtedly been enhanced. I would once again like to thank boo.com's staff who have been assisting us and I am delighted to be able to announce today's news."
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