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ARTICLE · 03 NOVEMBER 1998

DVDplus Launches Sales Assault On British DVD Market

DataCash
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United KingdomMedia, Telecoms, IT, Entertainment
A trio of top ranking former Intel executives have decided to take on the might of Britain's software retailing giants by launching an online internet shop to cater for the ever growing army of DVD (Digital Versatile Disc) fans.

"DVD is the format that's going to take home entertainment into the 21st Century', says Brian Welsh, managing director of new Internet start-up company DVDplus, and we're going to make sure that British DVD enthusiasts get the best possible value by supplying discs at ultra-competitive prices - unlike many high street retailers....'

"Virtually all of the major big name software outlets currently selling DVDs are adding typical mark-ups of between 33% and 35% on the suggested retail prices of discs, which should range between £315.99 and £319.99,' Welsh reveals. Because DVD is a new state of the art technology, they want to see exactly how much they can get away with charging - it's bordering on the criminal, in our view.'

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