"When two tribes go to war, a point is all that you can
score." When Frankie wrote those lines on his way to Hollywood
in 1984, he can't have been thinking of the culture wars
between Leavers and Remainers in post-Brexit Britain.
But there has certainly been a great deal of point scoring since
the referendum in 2016. And now, as we move beyond Brexit,
advertisers are struggling to express a view about our new role in
the world.
Are we outward looking, global Britain? Not just an island, but
much, much more than that, as Richard Ayoade declares on behalf of that
exemplar of our colonial history, the Hong Kong and Shanghai
Banking Corporation? Or are we just xenophobic, flag-waving
jingoistic little Englanders?
