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ARTICLE · 26 MARCH 2025

Protecting Cosmetics Brands In A Multi-channel Market

Potter Clarkson LLP
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Not only does the multi-channel approach give brands huge additional market reach, but it also multiplies the touchpoints they can have with consumers whilst making it quicker and easier for them to make a purchase...

United KingdomConsumer Protection
Autumn Gibson
Autumn Gibson
Sobia Ramzan
Sobia Ramzan
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It is no surprise the multi-channel market is being so actively embraced by cosmetics brands.

Not only does the multi-channel approach give brands huge additional market reach, but it also multiplies the touchpoints they can have with consumers whilst making it quicker and easier for them to make a purchase and quicker and easier for them to interact with the brand. This instant feedback has its benefits. It can be fed straight into the development of new products and new sales strategies.

BUT WHAT IS MULTI-CHANNEL MARKETING?‍

‍It is no more complicated than marketing via multiple channels, channels which will likely include television, press, social media, email, in-store and point of sale, the brand's own website and the websites of the major online retailers and resellers.

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