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ARTICLE · 03 JANUARY 2024

Display Of Pricing Information: Clarification Of Unit Pricing Rules

TLT Solicitors
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In our previous article we outlined some of the key proposals in the Department for Business and Trade's (DBT) new ‘Smart Regulation' consultation.

United KingdomAntitrust/Competition Law
Duncan Reed
Duncan Reed

In our previous article we outlined some of the key proposals in the Department for Business and Trade's (DBT) new 'Smart Regulation' consultation.

In this article, we will explore further changes proposed by the DBT in the consultation. Namely, reforming the unit pricing rules.

The Price Marking Order 2004 (PMO) governs the rules for the display of pricing information in Great Britain (Northern Ireland has a similar piece of legislation, the 'NI PMO'). It requires, amongst other things, retailers to display the 'unit price' (i.e. price per weight or volume) of grocery products as well as the 'selling price' (i.e. final price for a unit of a product). The aim of the PMO is to make the display of pricing information on labels in-store and online clear and unambiguous so that consumers can make easy comparisons between alike products.

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