When CFOs Debate - (Is There More Than One Right Answer?)

Stop and go

It's tough being a CFO these days. You're facing complicated decisions on many fronts, and knowing exactly how to proceed at any given time is harder than it looks. Should you grow finance to deliver more business value, or hunker down to protect profits? Build up cash to weather a tough economy, or capitalise on instability to gain market share? Move into well-established countries for offshore operations, or look to new markets where costs are even lower?

The list goes on, but there are few "right" answers to most of the big questions. A smart move for one company could be crazy for another - and understanding which way to turn requires experience, insight, and a steady hand.