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ARTICLE · 19 MARCH 2019

Identifying And Acting On Fake Advertorial Content

Gowling WLG
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The likes for Gowlessence's Self-Care Serum advertising campaign have been rolling in. As explored in a previous article ...

United Arab EmiratesMedia, Telecoms, IT, Entertainment
Gowlings TV
Gowlings TV
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The likes for Gowlessence's Self-Care Serum advertising campaign have been rolling in. As explored in a previous article - Influencer Law 101: legal considerations, Gowlessence is working with several high-profile influencers. The influencers were either paid or given products in exchange for creating content posted to social media featuring the #GowlessenceGlowUp hashtag, alongside the required #ad disclosure. Whilst Gowlessence encourages its followers to post content showing how they use the Self-Care Serum, it's noticed several posts on the #GowlessenceGlowUp hashtag page which are concerning. The posts look similar to the content that Gowlessence has paid its influencers to produce, and include #ad - except this content has been published without any involvement from Gowlessence.

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