In the same week that the President of the United States tweets
about the frustrations of his office, and a "twitter row"
erupts amongst a famous television personality and a celebrated
children's author which ends up in the pages of several
newspapers, it is clear that twitter, and other forms of social
media, have a powerful reach, with the capacity to disrupt and
damage reputations.
Employers should assume that there is a high probability that
their staff are using one or more forms of social media, and
putting together a practical and reasonable social media policy
which staff can follow is vital. There are a number of reasons why
such a policy is a good idea, the main ones being to limit the risk
of reputational damage of the company, to eliminate allegations of
cyber bullying and harassment between employees and to put the
company in the best position to defend claims, either by dismissed
employees, or against claims of vicarious liability for the actions
of
