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ARTICLE · 15 DECEMBER 2017

Does BUY NOW = DELIVER NOW?

When I opened my Microsoft Word application on my personal computer this morning to write this article, it read that – ‘Your subscription as expired; choose one of the following options to reactivate.'

United Arab EmiratesConsumer Protection

When I opened my Microsoft Word application on my personal computer this morning to write this article, it read that – 'Your subscription as expired; choose one of the following options to reactivate.' This confused me for two reasons: (i) I was under the perception that I had 'purchased' this product a year ago and (ii) one of the options in the reactivation category today was termed 'Buy' – the exact button that I had clicked last year. This concept of makes me wonder about my right over all my possessions – would I have to 'Buy' all my possessions every year to retain them? I suggest you read this theatrical article so that you do not face the same dilemma.

Before going into detail, I request your attention to a simple question to help you frame a perception about the topic before reading this article: do you reserve the right to resell a movie or a song that you purchased from an online store? Or would you be able to include them in your will so that your kids

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