New Rules May Tighten Digital Marketing Regulations

On 20 September the Cabinet of Ministers of Ukraine adopted Resolution "On Amendments to the Rules of Provision and Obtaining Telecommunication Services" (the "Amendments") aimed, in particular, at protecting customers against aggressive marketing and spam.

The said Amendments broaden the definition of so-called "abusive calls", defining them as:

• one-off, repeated or mass connections, including those to emergency telephone numbers, providers' or operators' helpdesks; as well as
• sending messages about advertising campaigns, sweepstakes, contests,  goods' and services' proposals that have not been ordered [by the customer]; as well as
• proposals to top up the balance [unless made by an operator]; and