Anastasiya Zhulina, PR&Marketing Director,
has underlined three main PR tendencies that were in the spotlight
last year, exclusively for "Ukrainskyy
Yuryst".
1. PR and content marketing are the best friends foreve
One of the most important changes that have been taking place in
public relations over the years is the change in approaches to
brand promotion, namely the move away from self-promotion. Yes,
your duty is still about promoting your brand, but it is also about
eliminating the barriers of distrust and giving your audience a
chance to contact you. This year, to reach the right audience, one
needed to do something more than shouting the loudest. We were
learning to deliver value.
