On 11 December 2019, the Law of Ukraine "On Amendments to
Some Legislative Acts of Ukraine (on the harmonization of
legislation with the law of the European Union in the field of
comparative advertising)" No. 286-IX (the
Law) aimed at clarifying and supplementing the
rules of the use of comparative advertising in Ukraine came into
force.
The Law allows to use in comparative advertising images,
references to the product, trademarks or other designations under
which the compared product is manufactured, as well as company name
of the competitor whose activities or goods are being compared. At
that, it is prohibited to use in advertising the information which
constitutes unfair business practice, leads to confusion of
consumers or entails unfair competition.
