On July 26th the Law introducing new
restrictions in the area of adverting has come into force in
Ukraine.
In particular, the current Law of Ukraine “On
Advertising” will be amended by adding the prohibition for
placement of advertisements or means of advertising on the
supporting means/elements of the overhead systems, or on the means
and equipment of outdoor lighting, including lighting poles.
From a practical standpoint it means that starting from 26 July
2018 the advertisements shall be moved from the above mentioned
constructions. Otherwise the distributors of these advertisements
may face a penalty in the amount of five times the price of the
advertisements.
Notably, the first legislative initiatives related to the
prohibition of such methods of advertising were noticed at the end
of 2015. However, it took more than two and a half years to
convince the Parliament of Ukraine of their necessity.
