ARTICLE · 27 MAY 2025

Outlook Of E-Commerce In Türkiye: 2025 Report Unveiled

Universal Hukuk | Law & Consultancy

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In May 2025, the Ministry of Trade of the Republic of Türkiye published the "Outlook of E-Commerce in Türkiye 2025" report, shedding light on the dynamics of the rapidly expanding e-commerce ecosystem.

TurkeyStrategy

Birce Aksakal Yılmazer

In May 2025, the Ministry of Trade of the Republic of Türkiye published the “Outlook of E-Commerce in Türkiye 2025” report, shedding light on the dynamics of the rapidly expanding e-commerce ecosystem. This article summarizes the key findings of the report, including sector-specific growth, demographic insights, regional breakdowns, and the evolving role of quick commerce and sustainable consumption models. It further discusses the implications for businesses and regulators in a digital-first economy.

1. Macroeconomic Outlook: Record Growth in 2024

In 2024, the e-commerce sector in Türkiye grew by 61.7%, reaching a total transaction volume of 3 trillion TRY. The total number of transactions amounted to 5.91 billion, of which 1.85 billion were related to retail e-commerce (a 10.1% year-on-year increase).

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